What is Digital Marketing?
Digital marketing is a method of communicating products to consumers using internet, mobile phone, social media. The work of marketing is basically to deliver or inform the people at the right time.in recent times humans spend maximum of their time online. During the corona period, its durability has increased several times. Digital marketing is an easy and effective way to get your product in front of this huge audience.
To put it more simply, digital marketing is an aspect of product marketing that deals with electronics devices, social media, internet.
Why is Digital Marketing Necessary?
Nowadays, the number of online businesses is increasing day by day. So the call for for marketing is also growing. Because the business is not successful only by increasing the business. Marketing is especially necessary for that. And if the business is online then the promotion campaign should be done on digital basis.
But, now everyone knows about the products online before buying something and then decide to buy. Many people buy products from various e-commerce websites. Some people also buy products from various social media sellers.
If you have a business, then in this digital age you should be marketing your business digitally. Compared to analog marketing, those who are now giving more priority to digital channels in the field of marketing, their business is growing comparatively.
There are about 7 billion people in the whole world and among them more than 5 billion people use mobile phones and more than 2 billion people use various social media.
If you can promote your business digitally, just think how many people you can reach in a short time. Which would never have been possible in analog marketing. Many studies have shown that almost 50% of people now depend on various social media to purchase any product.
Many people search on Google and buy products from various e-commerce websites before purchasing any product. Through digital marketing, you can reach your target customers in a short period of time and increase your sales up to several times.
How to Start Digital Marketing?
Before starting digital marketing, you need to do some thinking on your own which is called brain storming. That is, you have to think for yourself whether you will sell your products online, you can provide services through digital marketing and according to the customer’s needs. You need to tailor the content according to your product type and needs. You need to decide which digital medium you will start marketing with. It means that you need to have good knowledge about digital media.
1/ Relationship with targeting buyers:
A good relationship with the consumers will improve the business. And if that is the target customer, then the business is sure to succeed. It is possible to create this good relationship through digital marketing. By connecting directly with customers through various digital platforms (Facebook, Twitter, YouTube), their likes and dislikes are known in detail. By judging their likes and dislikes, customizing products and introducing new products will improve your business with customers and happiness.
2/ Increase in online dependence:
People’s needs and tastes are also changing with time and technology change. Customers now want to check out the product before buying it. What are the benefits of the product? How is the quality of the product? How is the review of that product? All these things are now easily known through digital platforms (Google, YouTube). Before buying a product, you get the product information (photo, video facility) digitally. So since buyers are using digital methods, you and your business should use digital methods for development.
3/ Low cost marketing:
From offline or traditional marketing to online and digital marketing, target buyers are getting at a very low cost. A Facebook page or a YouTube video can reach millions of target customers at a very low cost, which is very expensive with traditional marketing. By running an ad on Facebook, it is possible to reach thousands of people with all the information related to the product by spending a few dollars per month.
4/ Re-targeting of buyers:
Re-targeting is unknown to many people. Simply put, retargeting is the action taken to reach a customer once he has purchased a product that will continue to be in demand. this could be without problems executed thru virtual advertising and marketing.
5/ Keeping pace with competitors:
When your competitors are doing digital marketing then why don’t you? Its biggest advantage is that digital marketing can be applied not only in our country but in the whole world. Just like a small businessman is promoting his products through Facebook page, big companies are hiring a professional digital marketer for digital marketing.
How to do Digital Marketing?
Just as there are different niches for marketing, there are different platforms for doing digital marketing. You have to choose the digital marketing platform keeping in mind what kind of service or product you deal with. Today I will discuss some of the popular digital marketing platforms currently. The platforms are:
- Search engine optimization
- Search Engine Marketing
- Content Marketing
- Social media marketing
- YouTube Marketing
- Pay-per-click advertising
- Affiliate Marketing
- E-mail marketing
Currently you can do digital marketing on these 07 platforms. And through this you can make your product known. On these platforms you can inform people about your product or service in a free and paid way.
Search engine optimization
Currently search engines can generate the most traffic. And the most popular marketing strategy is search engine optimization. If we talk about SEO in one word, then the word stands that – arranging the website in such a way, through which the search engines can know what is in your content and optimizing the site by matching the keywords of those who are searching is search engine optimization.
Search Engine Marketing
Search engine marketing is abbreviated as search marketing. Search marketing is the name given to the process of gaining traffic through both paid and non-paid means. That is, when I search on Google, two types of results come. Those that are paid are written in lower case (ad). And those that are unpaid fall under SEO.
Content Marketing
A lot of people think of blog posts as content marketing, but that’s not quite the case. Many people bring many types of products in front of us through storytelling. Promotion through storytelling is basically content marketing. We will discuss these in detail in future posts. But before that, let’s give a little brain food, that is, content marketing first started in 1885 through a magazine called (The Furrow).
Social media marketing
The most popular aspect of digital marketing is social media marketing. Because nowadays people spend most of their time on social media. The most suitable places for sellers are social media, Facebook, Twitter, Instagram etc. Social media marketing is the easiest way to reach a targeted audience at a very low cost.
YouTube Marketing
Generally marketing is the promotion of a product. Internet and online marketing is known as digital marketing. And one of the branches of digital marketing is YouTube marketing. therefore, it can be stated that YouTube advertising and marketing is the name for promoting the goods or offerings of a commercial enterprise by means of uploading movies on YouTube channels.
It can be of two types. promote via creating and importing videos approximately services or products your self or selling on call for by means of someone else in trade for cash. YouTube advertising can be completed via paying cash immediately on YouTube.
Pay-per-click advertising
A reliable area of marketing is pay-per-click advertising. A method that is best suited especially for those who are marketing to generate website traffic. In this method you have to pay per click for the ad. Besides, those who do affiliate marketing can make good use of this method. But this is an expensive process.
Affiliate Marketing
Affiliate marketing is the marketing method developed by referring others. Those who do affiliate marketing here do not have any products of their own. This marketing strategy has evolved to generate traffic through backlinks. Affiliate marketing is one of the most popular and effective forms of digital marketing.
Email marketing
In simple words, the method of marketing through e-mail is e-mail marketing. When we open accounts on various websites, they collect our e-mails. Later they can easily reach us through those emails. Although the trend of checking e-mails in Bangladesh is much lower than in other countries, you can’t get an idea of the world of e-mail marketing with this car concept.
To put it more simply – imagine if every day you check e-mail like you check messenger messages and if marketers inbox you to promote their products how easily they can reach their customers. Many people think that email marketing is the most effective method.
Finally
Finally it can be said that digital marketing is the most important marketing medium nowadays. In this way it is possible to reach maximum customers at low cost and in short time. But that requires a skilled marketing team. We (Digital Wit) can make a proper marketing plan for your product or organization. Apart from this, we will give you all the tips and tricks needed to establish a business with the customer including competitor analysis, business analysis.
What is the benefit of digital marketing?
By doing digital marketing you can make your business known to more people at low cost. You can advertise by targeting the location, customer as you need. Also you can do sales and audience tracking. You can retarget customers who have purchased products from you before.
How do I do digital marketing for my business?
To do digital marketing you need digital marketing expert team. The expert team will analyze your business competitors and customers and give you a report. Then based on that report you need to run campaigns on different digital platforms.
How much will it cost to do digital marketing for my business?
Here first you need to verify the position of your business in the market. Various advertisements should be promoted according to the customer’s needs after checking the market. There is no fixed amount here. You can market your business on a budget you can afford. But keep in mind that the extent of your marketing will depend on the size of your budget. As the saying goes, the more publicity, the more spread.
I can't do digital marketing, so how do I do digital marketing for my business?
Digital Wit is at your side to solve this problem for you. We will help you with everything from marketing plan to implementation of your business.
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