Many of those who are new to blogging do not understand the backlink issue properly or understand the importance of backlinks in terms of search engine optimization. In today’s post, you will know what is backlink, how important is backlink in terms of search engine optimization, how important is backlink for success in online blogging?
You will also know how to analyze the backlinks of your blog’s competitors and how to increase the traffic of the blog from the search engine by collecting more and necessary backlinks than the competitors’ blogs and placing them at the top of the Google search engine result page?
What is the website backlink?
Simply put, backlinks are a very important part of search engine optimization (SEO) and we have to create website backlinks to increase the domain authority, search engine preference and search engine ranking of our blog.
Now if I explain the backlink thing to you well, then it may take a little time to understand.
A backlink means a “URL link” of your website to another website. And, thus from that website you get an external link for your website.
For example,
Suppose I am writing an article on my blog. And, in a part of my article I have provided an “Article URL Link” to your blog.
What will happen is that you will get a quality backlink from my blog or website to your blog or website through the URL link provided in the article.
And, in this way, when other websites or blogs have your own blog’s URL address, each of those external links will be backlinks to your website.
Then, Google bots pass link juice to your website through those backlinks or external links.
As a result, Google’s trust in your blog increases and later the website’s Google search ranking becomes better.
If you now understand what backlinks mean, then find out below about the types of backlinks or how many types of backlinks there are.
- Using SEO in Blog Articles
- What does SEO mean?
- How to write blog articles?
What are the types of backlinks and what are they?
Below, I will tell you about some types and variations of backlinks. In this, you can know more clearly about backlinks.
Internal links:
Internal links are backlinks within our own blog. Means, when we write blog articles, we can create internal backlinks by linking some other articles of our blog.
External links:
As I have already said above, you have to make these types of backlinks by going to another blog or website. Means, hope link from other website to our website.
Link juice:
When backlinks are created through hyper links on other blogs or websites, Google bots follow those links and pass link juice to your blog. This link juice helps to increase search engine traffic by increasing Domain Authority of your blog.
Low-quality links:
Low quality links are created when backlinks come to your website from bad, spam, low quality or harvested websites. These types of backlinks are very beneficial for your blog.
High – quality links :
When a good and high quality website with very good DA and PA, backlink comes to your blog, then that backlink is high quality external link.
No – follow links :
When “rel=nofollow” tag is used on backlinks from other websites then those backlinks are no follow backlinks. Google bots do not pass their link juice through these types of links. So, these types of backlinks are not of special use.
Do – follow links:
When the “rel=nofollow” tag is not used on the links from other websites on our blog, then those links are do – follow links. And, through these types of links, Google passes its link juice. So, this type of backlink is very useful for your blog.
So, now you probably have a good core understanding of the types of backlinks. Now we will know below that “How to create backlinks for your website“.
What are the benefits of backlinks in terms of SEO?
There was a time when it was possible to rank a blog with any type of backlink but with the introduction of new rules of Google Penguin Algorithm it has become more difficult to rank in Google search engine without quality backlinks. At present, low quality backlinks can’t expect good results.
Now you have to check Domain Authority and Page Authority to create backlinks. If you are considering purchasing backlinks, be sure to clear the matter with your backlink providers before purchasing. Otherwise they will make you low quality backlinks which will not help your blog rank.
In terms of SEO, backlinks will do the following for your blog:
- Faster Indexing
- Improve Organic Rank
- Improve Page and Domain Authority
- Referral Traffic
- Building Relationship
1, Faster Indexing
The sooner a blog post is indexed by the search engine, the faster the post can generate traffic from the search engine. Because a post will not show on the search engine results page until it is indexed.
In this case, if you can create backlinks with good quality blogs for your new posts, the search engine crawler will quickly index your post by crawling the blog posts. It normally takes some time for search engines to understand a new post. Also, if your blog is new, it may take a long time for search engines to get an idea of the post. Backlinks are extremely important if you want to index new posts in a short period of time.
2, Improve Organic Rank
Backlinks will undoubtedly increase a blog’s search ranking. All world famous SEO companies and SEO experts always say that the more backlinks a good post has, the higher the post will be able to rank in search engines. Let’s see the truth of the matter in the following figure.
The above image is taken from the popular SEO tools ahrefs. Before taking the image I search by typing YouTube SEO in Google search engine. Searching by typing YouTube SEO shows Backlinko.Com’s post at number 1 in Google search results and Neilpatel.Com’s post at number 2 in Google search results. Then I researched the link of the two pages in ahrefs tools and saw the above result.
In the above image, the post ranked No. 1 in YouTube SEO keywords has 6760 backlinks and the post ranked No. 2 has backlinks 1099. Therefore, it can be seen that the more backlinks there are in the blog post, the higher the ranking of the blog post in the search results.
Note that the above image was put together by researching ahrefs tools separately. The most popular SEO tool is ahrefs. This is a paid tool. It costs around $100 to use this tool for a month. I only verified backlinks by using the free version. If you use the paid version, you can get backlinks using keywords. Couldn’t show more details as I don’t have the paid version. By using this tool, SEO of any website can be easily done to increase the ranking.
3, Improve Page and Domain Authority
At one time Google had its own ranking system (1 to 10) but a few years ago Google canceled the ranking system to protect the privacy of their ranking system. For that, currently the rank of a website is measured through Page Authority and Domain Authority. Usually Page Authority and Domain Authority are from 01 to 100. The higher the PA and DA of a website, the better the website’s rank is considered. Backlinks also play an important role in increasing the PA and DA of a blog. See the image below-
The image above is taken from Google search results. As a result of searching by writing YouTube SEO, the PA and DA of the two websites which were ranked 1st and 2nd in the Google search result page are very high. Generally, the more backlinks a post has, the more Page Authority that post has and the more traffic it collects from the top of search results. Page Authority-55 of post No. 1 and Page Authority-51 of post No. 2 in the above image.
From the above image, it is easy to understand that the Page Authority of the post is high due to the high Backlink of post No. 1 and it is ranked at No. 1 in Google search. Then the second post has a little less backlink than the first post, so its Page Authority is a little less than the first post and it is ranking at number 2 in Google search.
4, Referral Traffic
If you can create backlinks from all the blogs that have a lot of traffic, it is possible to get a lot of traffic to your blog through referral traffic. Because good quality blogs have a lot of visitors and if you share your blog link as Anchor Text in the post of that blog, 80% of the visitors of that post will click on the backlink and come to read your blog post. Getting such backlinks is very rare and difficult. However, if you wish, you can create such backlinks through guest blogging. Because no one will want to give such backlink without guest blogging.
5, Building Relationship
Backlinks undoubtedly create a kind of relationship between different blogs and readers. As one blog links to another blog through backlinks, on the other hand readers get to know other blogs through links from one blog. So, if the reader likes your blog article, he can subscribe to the blog and like the Facebook and Twitter pages. In this way, Backlink will increase blog rank and traffic by creating blog relationship.
How to create backlink?
After such a long discussion, now I come to the main point of Backlink. I believe from the above discussion and analysis you have got a clear idea about the pulse of backlinks. Before discussing the method of creating backlinks, I am telling you one thing again that in the case of creating backlinks, you should not only focus on quantity but also on quality.
Because if you want to create additional backlinks, Google will penalize less important links and consider them as spam. In this way those backlinks of yours will work in reverse to increase the rank instead of increasing the rank.
Let’s take a brief look at some of the ways to build or increase backlinks-
- Quality Content (Most Important)
- Guest Blogging
- Submit to Web Directories
- Broken Link Building
- Competitors Backlinks
1, Quality Content
If you write good quality articles on your blog, getting backlinks is only a matter of time. There is a common saying that he who has talent in fear will burn. If your blog content is of the highest quality, others will surely share your blog post on their blog. Think about it in common sense, if you don’t have any quality unique content on your blog then why only others will share your blog post. There must be a reason behind sharing a post. And that reason should be quality articles.
Check out some tips to become a good writer or write a good article-
- Write about various types of problem solving topics. A visitor doesn’t just come online to read a blog without a reason. Came to your blog looking for a solution to some problem. If you get a solution in this case, you must share the link of your post through various channels.
- Write using language that can be easily understood by readers of all classes. Try to write using simple words, especially for English blogs. In this way, readers of all levels, including the less educated and the more educated, can understand the written language. Don’t make simple things difficult by using complex sentences just to make yourself sound like a genius.
- Nowadays all kinds of articles are available online. Then try to write any topic in a unique way in a different style than others.
- After writing about a topic try to make it more clear by giving examples towards the end of it. This will increase the acceptability of your writing to the reader.
- Organize interviews with various experts and share them on the blog. This will increase the value of your blog to the reader.
After sharing quality content on your blog, you must wait few days to get it to the readers through search engines. Because normally search engine will take some time to index your new post. For that, if you want to make backlinks in a short time by reaching your article quickly to the reader, the post should be spread to the reader. You can take help of Google to do this.
You can search the blogs of competitors of your blog by searching the main keyword of the post on which you wrote the post in Google search engine and inform them about the new post of your blog through their blog contact form. So they will definitely read your post by clicking on the link received in the mail.
Moreover, if you want, you can take the help of BuzzSumo free tool to find the Trending Topic of the desired post of your blog.
2, Guest Blogging
Guest Blogging is the easiest way for a blogger to promote himself and his blog. New bloggers can’t create backlinks for their blogs without guest blogging. If you can share a good quality unique post on a blog, the admin of that blog will normally not hesitate to give you 2/4 backlink for that post.
But finding a quality blog that allows guest blogging is very rare. Most quality blogs do not want to receive guest posts. And there are some blogs that accept guest posts but they have many terms and conditions so it is not possible for everyone to do guest blogging. Again there are some blogs that can post through guest blogging but don’t want to provide any backlink in the first place.
But I believe that if you guest blog with good quality content on any blog, the admin will give you at least one backlink. A backlink from a good quality blog can become very valuable for your blog.
How to find Guest Blog?
Many blogs that accept guest posts can be found online. You can do this through Google search engine. I will try to give a rough idea about how to search and extract them from Google.
- [Your Keyword] “guest post”
- [Your Keyword] “Write for us”
- [Your Keyword] “guest blog”
- [Your Keyword] “guest posting”
- [Your Keyword] “guest blogging”
- [Your Keyword] “Submit a guest post”
- [Your Keyword] “submit post”
- [Your Keyword] “Submit blog post”
- [Your Keyword] “Add blog post”
- [Your Keyword] “Submit an article”
- [Your Keyword] “Submit your content”
- [Your Keyword] “Suggest a guest post”
This way you can easily find guest blogs on related topics with your blog from Google. You will find some blogs that allow you to register on their blogs and some blogs that only accept posts. Moreover, if you like a blog and you want to work as a guest blogger there, you can contact the admin of that blog directly or through email.
So even those who don’t receive guest bloggers can add you as a guest blogger at your request. But in the case of guest blogging, make sure that the blog on which you are guest blogging is related to the topic of your blog. Otherwise, the backlinks obtained by guest blogging will not bring any value to your blog.
3 Submit to Web Directories
Directory Submission refers to websites that submit various blogs/websites to their directory. The main purpose of the directory site is that a visitor can easily find the desired website that he searched for and can take services from those websites. Directory Submission is extremely important for a new blog to be introduced to the online world quickly.
There are many web directories online that you can find by searching on Google. But before making directory submission, you must verify them. Otherwise, mass backlink creation may cause your blog to suffer from spamming. I will try to share a detailed post on this topic in the future.
4, Broken Link Building
There are billions of websites/blogs online. New blogs are being created every day and many are giving up blogging because they can’t stand the competition. Also many are constantly updating and changing their posts. As a result of these updates and changes, your blog is losing the backlinks it once received from all those blogs. As a result, your blog’s broken links are increasing.
This type of broken link is not liked by search engines at all. As a result of broken link, the search engine is in a dilemma about the link of your blog, whether your post is actually active or not? Moreover, due to broken link visitors are put in annoying situation which affects the ranking of your blog.
There are various paid and free tools online through which you can find out the broken links of the blog very easily. See the picture below I am Dr. Found out a broken link of a blog from Link Check. See in the above image, out of total 2500 backlinks of a post, there are 25 broken links. In this way, you can find the broken link of your blog. But the above website information did not fully satisfy me. You can take help of ahrefs Broken Link Checker for complete, reliable and accurate broken link finding.
Finally, you can inform the admins of the desired blog to relink those backlinks by submitting the links of the broken links found in your search to the Wayback Machine. Then they will re-add your blog link, or permanently remove the link from their blog. This will free your blog from the problem of broken links.
5, Competitors Backlinks
If you search Google by typing the targeted keywords of the topic you are blogging about and the topic on which you have written a post, you will get an idea about which blogs are ranking for the desired keywords. Then by analyzing the links of all those blogs with the help of various tools, you can get an idea about which blog or platform they have taken backlink from. Then you can try to create backlink from that blog/website from which they have taken backlink.
Aherfs tools are the most popular to check competitors backlinks. Generally, there are no good free tools for analyzing such options, so I can’t show you this by hand. But very soon I will try to give a clear idea about the matter through aherfs tools.
6. Other Ways to Create Backlinks
Apart from the above 5 ways, you can create backlinks from different blogs/websites by adopting some other techniques. But I would personally suggest all the above methods to increase backlinks. Now I would recommend you not to take the methods that I am sharing below seriously.
Because through these you may be able to create backlinks but they will not carry much importance in terms of search engine optimization. But if your blog is new then you can create backlink only through forum post. In the new state it will help to promote your blog in different media.
- Forum posts.
- By commenting on other blogs.
- Comment on the forum.
- via press release.
- Exchange links.
- Through advertising on the website.
- Buy Backlinks (Paid Backlinks).
What to see to create backlink?
From all the above discussion and analysis, you have already got a clear idea about what to look at and what to consider to create backlinks for your blog. However, before concluding the post, I will summarize the whole matter once again.
- Make sure to create backlinks from good quality blogs. Try to get backlinks from blogs that have good Domain Authority and Page Authority.
- There is no point in backlinking from blogs that are not related to your topic. So build backlinks from blogs that are similar to your blog’s niche.
- Always try to create DoFollw Backlink.
- It is better not to create backlinks through advertising. Because there is a possibility of spamming.
- Talk to your backlink provider carefully about getting paid backlinks. But according to me it is better not to get paid backlinks.
- Try to get backlinks from different blogs without creating backlinks from the same blog/website repeatedly.
- Try to get backlinks from competitors’ blogs of your blog. Then you can easily rank the post.
How to get backlinks?
Learned about backlinks, learned about DA, PA. But now the question is how to get backlinks or how to create backlinks? So let’s know about this also.
For example, when you go to a website and give your website link and it gets clicked, you will get a backlink.
Also, there are several ways to build backlinks. One of the 2 ways is:
- Guest Posting
- Comment
There are also many other ways to get backlinks. These are:
- Profile Bancklink
- Forum Posting
- Paid Backlink
- Testimonial Backlink
- Directory Submission
Frequently Asked Questions
Learned a lot about backlinks. So you may have many questions about this article. Let’s know some of these questions and answers.
Do Backlinks Help SEO?
Backlink is a technique of Off Page SEO. It helps a lot in improving the ranking of a website.
What type of backlink should be created?
You should build backlinks from any website that matches your niche and websites that have a good DA. Try to make the backlinks you create to be Dofollow.
Is it possible to rank websites or articles without creating backlinks?
Backlink is a formula to rank website. Apart from this, there are many other formulas to rank websites. So it can be said that it is possible to rank the website without backlink.
What is the way to create quality backlinks?
Guest posting is the only easy way to generate quality backlinks. You can easily create very good backlinks through guest posts.
Is it possible to create backlinks for free?
Of course it is possible to create backlinks for free. For this you need to know the right strategy of creating backlinks. You can create free backlinks by following the methods mentioned in this article.
Last Word
This was our article on backlinks. Hope you got a lot of clear idea about Backlink from the article. In addition to building backlinks, you should take a good look at the content on your website. Because no matter how many backlinks you create, without good quality content you will not be able to rank the website. If you take it, it will be temporary!!
And look at the quality while creating the banklink. Avoid spamming unnecessary comments. So far today. I tried to give some idea. Hope you like it. Thanks for reading the article with TuneBN.