What is On Page SEO?
Onpage is what works inside a website. It means that within the website, after doing the work, it comes on the first page of the search engine’s search result is called on page SEO. Onpage SEO means that search engines can understand what you have written about. Onpage SEO is the process of explaining your writing to Google or other search engines.
On page SEO is done by focusing on different search engines and users. It is part of SEO of a website.
If you write about something or create a page and write like that, Google doesn’t understand it. So why would Google put you at the top, right?
So that Google can understand what you mean, your text will appear at the top if others search for that topic. To do onpage SEO you have to work within your own writing or page.
How to do on page SEO?
As mentioned earlier, on-page SEO has to be done inside the website. A few things have to be worked out for this. We will know about them one by one.
A few factors have to be kept in mind to bring a website or webpage to the first page of Google. These are the steps of On-page SEO:
- Keyword research
- URL Set-up:
- Title and subtitle optimization
- Tag a keyword h1, h2, h3
- Meta description
- Keyword density
- Image optimization
- Permalink Optimization
- Internal linking:
- External link:
- Site speed optimization
Now let’s talk about these factors in detail.
1. Keyword Research
Finding the right keywords is one of the most important things you can do to get an article ranked in Google.
Just as you can rank very quickly in Google by finding high search volume and low competitive keywords, you will never see the face of the rankings if you work on high competitive keywords by mistake.
2. URL Set-up:
the full form of the URL is the Uniform aid Locator. It is actually a website address. The URL is divided into several parts. Http, www followed by your website name. Then if your website is a commercial site then .com, if it is an organization then .org etc. For example our website URL is https://dopihut.com
Now comes to how we should set the URL. In simple words, if you want your website or any post to be ranked in Google, then you need to follow certain structure. Suppose you write an article “How to write a perfect article?” Sohow do you put the URL of this article? Putting keywords first when setting up a URL is a Google ranking factor.So the URL should be set in such a way that the main keyword is placed there. For example, the main keyword here is perfect article. In this case the URL of your article will be as follows:-
3. Title and subtitle optimization too
You need to write a title and some sub-titles that are SEO friendly. The main keyword obtained by keyword research (Focus keyword) should be in the title at least once. And the title should be eye catchy which easily makes one interested in reading your writing.
I think, my focus keyword is “how to learn english”. Now I need to write the title in such a way that it contains the focus keyword at least once and is visually appealing.
In this case I can use the title “Easy way to learn English fast at home”. Notice here I have used some modifier words like: fast, easy etc.
And the title must not be more than 60 characters. Try to keep it between 50-56 words.
And while selecting subtitles, choose subtitles that are relevant to the focus keywords and people search on Google.
If you use any keyword research tool you will find many such keywords. Besides, if you search by writing focus keywords in Google, you will get some related keywords that people search in Google.
4, tag a keyword h1, h2, h3
When you write your posts or design your pages, you need to use the headings of your specific keywords after writing something. Although the <h1>, <h2>, <h3> tags are shown here. But you can use major heading (H1), heading (H2) and subheading (H3).
5. Meta description
A meta description is a brief description of your website and posts to search engines. This is usually done in HTML tags.
Properly writing meta descriptions is an important on-page SEO practice. The meta description should be between 150 characters and contain the main keyword at least once.
6. Keyword Density
Keyword density is the amount or concentration of focus keywords in an article. That is, the amount of times the main keyword is used in your article is called Keyword Density.
It is very important to keep this keyword density at desired level. If the keyword is used too often then it will not be taken well by the search engine. And if you use too little then it won’t rank.
That is why it is necessary to know the amount of keywords as a rule to do on-page SEO. Most SEO specialists say that keywords should be used 8-10 times per thousand words.
7. Image optimization
An important step in on-page SEO is image optimization. You need to insert images in the article in such a way that its size is very small.
Try to keep the image size between 20-30 kilobytes. For this you can use Image Compressor tool. One such tool is the Tinypng website.
By going to this website, selecting your image and uploading it, it will be compressed. This tool can reduce the size by 30%-80%.
Most of the time your image will be in JPG or JPEG format. But this format is not very good for website or SEO.
For that you need to use WEBP format images. Using WEBP format increases site speed which is positive in Google’s eyes.
You can use a website called Convertio to change the image format. First, go to the website and upload the compressed image some time ago and select jpeg to webp and click the convert button, the image will be converted to webp.
When inserting images into articles, try to include focus keywords in the alter tag or alter text.
8. Permalink Optimization
A permalink is the URL of one of your posts. To rank a webpage on the first page of Google, you need to know how to write permalinks correctly.
A few things to keep in mind while writing permalinks. For example:
- Permalinks should be kept as short as possible.
- Permalinks must use original keywords.
- If the permalink contains multiple words, hyphens must be used between them. Like ..seo-tutorial
If you take care of these things above, the permalink of your post will be optimized.
9. Internal linking:
Internal links are links from the same website. That is, the links that are added to other related articles on our website’s blog at various points are internal links. Suppose, in this article of mine, I have added the link or URL of another article of this website. That will be the internal link of my website. It is important for website SEO. You can visit our blog to learn more about why website SEO is important.
10. External links:
I am writing this article, if I give the URL link of an article of your blog in this article, then it will be an external backlink for your website. This way you can get quality backlinks by linking your blog articles on other websites.
11. Site Speed Optimization
Page speed is very important when it comes to on page SEO. If the website loading speed is not good, the user will not enter your website. As a result, your website will not be able to rank easily in Google. You can get hosting from a good agency to increase the speed of your website.
The higher the speed of the site, the more interested the user is in visiting the site. If your site’s speed is very slow, it needs to be fixed quickly.
There are some tools to check site speed. Among these are Google’s Pagespeed Insights and GTMetrix.
Here I used the GTMetrix tool. To check website speed, type GTMetrix in Google and go to their website.
Enter the website and you will see a box to input the link. Search it with your website link.
How to speed up the website page loading speed?
You can instantly speed up the page loading speed of your blog or website. but, for which you need to use some speed optimization techniques.
- Before uploading images to blog articles, each image needs to be compressed. For this you can use the website “compressjpeg.com”.
- Remember, the size of the images uploaded to the blog or website should not be more than 50kb. Reduce the image size as much as possible and upload it to the blog.
- Use hosting from a good cloud web hosting company. The better your blog hosting server is, the faster your blog pages will load. Only use some of the best web hosting companies when it comes to blogging.
- Be sure to use a CDN (content delivery network). In this case, using cloudflare will be very beneficial.
- Use a light, clean and fast theme. in case you are the usage of WordPress, you can use “wpastra”, “generatepress” or “genesis framework” issues. They are recognized as the fastest and best WordPress themes.
- If you blog using WordPress, be sure to use a caching plugin.
- Also, be sure to use an optimization plugin like “WP Fastest Cache”, “WP Rocket”, “WP Super Cache”, “W3 Total Cache” or “WP-Optimize” for WordPress blogs.
So friends, this is how you can use some small techniques to make your website’s page loading speed fast and improve your blog’s on-page SEO.
Answers to some important questions about on-page SEO
“On Page” SEO or On-Page SEO revolves around the optimization of website content and staffing.
By following this article you can do on page optimization. Hope you like this article. if you have any questions, you can remark below.
What SEO should be done on each page?
On-page and off-page SEO should be done on every page.
What are the main benefits of on-page SEO?
The main advantage of on page SEO is that it can be done inside your own website. Apart from publishing relevant, good content, optimizing post titles, meta and images makes it user friendly.
It is possible to rank only by On Page SEO
Possible when the difficulty of the keywords you want to rank for is low. But if the keyword difficulty is high, off page SEO has to be done.
Finally:
To get a very good rank in Google, on page, off page optimization should be done flawlessly. That’s why you need a good SEO expert If you are looking for an SEO expert for your website, then contact us at yappobd.com today! We satisfy our clients with actions not words.